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Versace Jeans Couture

Initially founded in 1988, Versace Jeans Couture imparts the label’s essence through the use of denim. Revived in 2019, the brand’s current version introduces a modern face to a playful brand. Versace Jeans Couture disregards traditional rules and features trademark colorways and baroque-style patterns alongside motifs of a contemporary nature. It is a reinterpretation of the Italian house’s world view through a new and vibrant generation's perspective.
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