Ines is a Serbian fashion designer based in Belgrade. After completing education for fashion and interior design, Ines Jankovic first worked in the field of home decor. In 2012 she decided to dive into the world of fashion design and founded the brand Ines Atelier. According to Serbian Elle Magazine, "Her pieces do not deviate too much from the classics, but they always contain some authentic combination, some characteristic but subtle detail." For her clothing line, Jankovic imports silks and high-tech fabrics mostly from Japan or Italy. Any motifs on the textiles are hand designed by Ines. Minimalistic approach is in the core of Ines’s designs, and while creating new pieces, she always keeps in mind the contemporary pace of life and the everyday needs and wishes of real women.